Blog
Plain-English web design, one article at a time
Everything here is written for busy business owners: practical, honest, and free of hype. Start anywhere, each article stands on its own.
Writing Website Copy That Actually Wins Work
Five practical copywriting techniques that double the number of enquiries a small business website produces, with before and after examples from real pages.
10 Website Fixes Your Small Business Could Make This Month
Ten genuinely achievable website improvements for small businesses, from tappable phone numbers to Google Business Profiles, with honest notes on effort and impact.
Website Accessibility for Small Businesses (Without the Legal Panic)
Why every small business website needs to be accessible, what the rules actually require, and the seven fixes that cover most of it, in plain English.
Why Your Website Is Slow: A Plain-English Guide for Business Owners
What actually makes a small business website slow, why it costs you enquiries, and the five fixes that make the biggest difference, explained without the jargon.
WordPress vs Squarespace vs Custom: Which Should Your Business Use?
An independent, plain-English comparison of WordPress, Squarespace, Shopify and custom-built websites for small businesses, costs, control, speed and how to actually choose.
Does Your Website Need a Rebuild, or Just Three Fixes?
A practical, no-jargon way to work out whether your small business website needs replacing or just repairing, and how to tell the difference before you spend anything.
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