Web design for your industry

Web Design for Hospitality

Hospitality websites fail on the basics far more often than on design. Someone is standing on a street looking for somewhere to eat tonight; they want the menu, the opening hours and a table, in that order, in under a minute, on a phone with poor signal. Every booking that goes through your own site instead of a platform keeps the commission in your business.

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Where the website lets you down

The menu is a PDF that opens sideways and pinch-zoomed on a phone
Opening hours are wrong, or only on Facebook
All bookings arrive through a platform taking a cut of every cover
Photos are dark, old, and not of your current food or rooms
The site takes six seconds to load on a phone in the city centre

The opportunities

Where a better website genuinely helps hospitality

Ditch the PDF menu

A proper HTML menu loads instantly, works on any phone, can be updated in a minute, and lets Google show your dishes in search. PDFs do none of that.

Push bookings direct

A prominent booking widget on your own site, with a reason to book direct, quietly moves covers away from commission platforms without upsetting anyone.

Get the practical details right

Hours, parking, accessibility, dog policy, dietary options. These are the questions that decide where a group eats, and most sites answer none of them clearly.

Photography that reflects today

Current, well-lit photos of the room and the food are the single highest-impact investment in hospitality web design, ahead of any layout change.

A real workflow

Example: a direct booking that skips the commission

Someone searches for dinner nearby and lands on your site from the map pack
The homepage loads in about a second with tonight’s hours and a book button
The menu is readable immediately, with allergen and dietary information built in
Booking takes date, covers, time and a phone number, and confirms instantly
A confirmation and a reminder go out automatically, cutting no-shows

What the build involves

A booking system that suits your covers and confirms in real time
Structured data for your menu, hours, location and reviews
Google Business Profile kept in step with the site
A menu editor that takes minutes, so specials actually get published

What to realistically expect

Moving even a fifth of bookings from a commission platform to direct usually covers a hospitality site within months. Accurate hours and menus also cut the volume of phone calls asking the same three questions.

Hospitality FAQs

Should we still list on booking platforms?

Yes, they bring genuinely new customers. The aim is to stop paying commission on people who already knew your name and would have booked direct if it were easy.

Our menu changes weekly. Isn’t a PDF simpler?

It feels simpler and costs you customers. A proper menu editor takes about the same effort to update and works far better on the phones your guests are holding.

How important are photos?

More than the design. A day with a good food photographer typically changes results more than anything else in a hospitality budget.

See what a better website could do for your hospitality business

Book a free 15-minute conversation and get a personalised Website Review, the specific fixes that would make the biggest difference to how your business wins work online.