Web design for your industry

Web Design for Solicitors

People choosing a solicitor are usually anxious, often in a hurry, and almost always comparing three firms at once. They aren’t reading your site for pleasure; they’re looking for proof you handle their exact situation and a way to start the conversation quickly. Firms that make those two things easy win work from firms with far bigger reputations.

Get My Free Website Review

Where the website lets you down

Practice-area pages read as legal definitions rather than answers
The enquiry form asks for too much and gets abandoned
Fee transparency requirements are met in a PDF nobody can find
Individual solicitor profiles are a name, a photo and a phone number
The site is unusable on a phone, which is where distressed clients are

The opportunities

Where a better website genuinely helps solicitors

Practice-area pages that answer the real question

Someone searching “how long does probate take” wants an answer, not a definition of probate. Pages that answer directly, then offer help, outrank and outconvert the ones that don’t.

Transparent costs, properly presented

The SRA requires price transparency for certain work; treating that as a selling point rather than a compliance chore reassures clients and reduces unsuitable enquiries.

Solicitor profiles that build confidence

Real photographs, plain-English specialisms and the kinds of matters someone handles turn a directory listing into a reason to ask for that person by name.

Accessible by design

Legal clients disproportionately include older and disabled users. A WCAG 2.2 AA build is both an obligation you can evidence and a straightforward conversion improvement.

A real workflow

Example: rebuilding a firm’s private client section

The top twenty questions clients ask on first calls are collected from fee earners
Each becomes a section on a practice-area page, written in plain English and reviewed for compliance
Price transparency information is built into the page itself rather than hidden in a PDF
A short, three-field enquiry form sits at the top and bottom of every page
Enquiries route to the right team automatically, with a same-day acknowledgement

What the build involves

A fast, accessible build meeting WCAG 2.2 AA
Structured data for legal services, people and reviews
A secure enquiry form with sensible retention and no third-party leakage
Your case management system, connected where its API allows

What to realistically expect

For most firms a single additional instruction a month covers the annual cost of the site several times over. The bigger effect is usually mix: clearer pages attract more of the work you want and fewer enquiries you have to politely decline.

Solicitors FAQs

Does the site need to meet SRA transparency rules?

If you do the reserved activities the rules cover, yes, including displaying your SRA number and the digital badge. It’s built in as standard rather than bolted on afterwards.

Can we use client testimonials?

Carefully, and only with genuine, documented consent and no confidentiality issues. Anonymised outcomes and case summaries are often safer and just as persuasive.

Should each solicitor have their own page?

Yes, for anyone client-facing. Individual profiles rank for name searches, get shared by referrers, and reassure someone deciding whether to trust you with something difficult.

See what a better website could do for your solicitor business

Book a free 15-minute conversation and get a personalised Website Review, the specific fixes that would make the biggest difference to how your business wins work online.